New Balance
New Balance is one of the most classic sneaker brands around. The footwear brand was founded in 1906 in Boston by shoemaker William J. Riley. The vision was to create shoes and insoles that are gentle on the feet while providing increased comfort. Since its inception, New Balance has been focused on function, fit, and quality in all aspects of production. Comfortable athletic shoes with the latest technology are the cornerstone of New Balance.
The inspiration for the name came from the founder's fascination with how a bird could support its body with such narrow legs. The chicken's gait, with just three small claws, became the basis for the name New Balance. New Balance was groundbreaking already in the 1950s when it developed the world's first running shoe with a wave-shaped sole. This led to a major international breakthrough, and their sneakers have since been synonymous with innovation and inspiration for people all over the world. See below for all the products we have from New Balance; we offer a variety of models online and in-store from the latest collection. Sort by color and size among our new arrivals to display your favorite sneakers.