JOSEPH
JOSEPH modernized women. In the sixties, the Casablanca-born hairdresser Joseph Ettedgui envisioned a revolution in our approach to fashion. Joseph created a store where one could discover new ideas, new styles, and new designers. The JOSEPH collection is a modern ready-to-wear collection with a luxurious core. Here you can find coats, leather trousers, elegant blouses, trousers, cashmere sweaters, and much more.
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Josef made Kenzo and Castelbajac known to the world and was the first in London to sell Prada. Even after launching his own brand, he continued to showcase the designers he discovered.